Friday, January 3, 2014

X, Y and someday Z

Google marketing to the different generations and you will find some interesting facts and statements:

Gen Yers send 2,273 text messages per month - that's 75 texts per day!

"81% of Gen Y visits the social networking giant on a daily basis." James White
97% of your target audience is online

"Generations X, Y and Z rely heavily on the Internet and social connections to influence purchases, and in many cases they influence the purchasing decisions of their parents. By 2020, the Web will play a role in 68 percent of consumers' shopping journeys."  By Angela Swenson, Senior Channel Marketing Manager, OmniMount

word of mouth marketing
Word of mouth has changed over the years! There are many online platforms, including social media sites, available for you to tell your customers about your garden center. And, for your customers to share their experiences while they shop, what gardening class they are going to attend, what new plant they found...
How are you keeping up with it all?
What are your favorite social media sites?
What is your goal with each site?
Are you getting the results you want?
I'd love to hear your thoughts on this topic!  

Susan Mertz, Director of Marketing, Loma Vista Nursery

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