Judy Sharpton, owner of Growing Places, recently gave a presentation on garden center marketing at the PW Roadshow. She recommended several books on understanding your customers better, how they shop and what factors influence their purchasing decisions.
Two of the books are by Paco Underhill, Why We Buy and What Women Want. The Paradox of Choice, Why Less is More is by Barry Schwartz.
Please let us know if these books spark some conversation at the garden center about topics including layout, signage, displays, product choice, and service. And, what changes you plant to make to increase sales.