Monday, November 11, 2013

Roadshow Recap

Proven Winners was in town with their roadshow promoting plants for 2014. We were very excited to see that we many of the flowering shrubs we have in production were promoted at the event:
Livin' La Vida Rose
Big Lifeberry Goji Berry (Lycium)
Let's Dance Hydrangeas
Livin' La Vivda Rose
Bloomerang Dark Purple Lilac
Oso Easy Lemon Zest Rose
Judy Sharpton, always a lively speaker, shared her marketing tips for garden centers starting off with a definition of:
Brand - infuse a commodity with promise and personality
Here's a few of her suggestions for building consumer brand confidence and increasing sales:
Creating a Store Within a Store
Signage Helps Buying Decisions
National Brands Support Store's Brand and Personality
Color Sells
Asking Customers "Do They Need?"
Merchandising for Easy Access to Products
Stocking Signature Items

Susan Mertz, Director of Marketing, Loma Vista Nursery

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