Yesterday's emal from the Western included a link to an article by Sid Raisch,
His article supports much of what Judy Sharpton presented in the PW program on creating a positive, consistent, customer experience.
Consistency Rocks a Customer's World
While you may find that your number of transactions per customer has declined, Raisch believes "providing consistency of a few, very simple positive experiences" will help turn things around.
Begin with a smile.