Sunday, March 10, 2013

A Summer Event for Garden Centers

Coca Cola Polar BearIt's easy to think about spring events for a garden center. Summer can be a little bit harder. How do you get customers back in the door when the rush and excitement of spring is over?

 Google "garden center marketing ideas" and you find a whole host of suggestions for year round garden center promotions. Today's Garden Center encourages readers to get Marketing Ideas from Outside the Garden Center. Mentioned in this article is Coca Cola's cause based marketing campaign for polar bear habitats.
Invincibelle Spirit Hydrangea
Pink Day is an easy caused based event for garden centers. Many in your customer base have probably been impacted by breast cancer through a friend or family member and are passionate about this topic. Pink Day is a fundraiser for breast cancer awareness groups including The Breast Cancer Research Foundation. The Invincibelle Spirit Hydrangea is the plant used across the country to promote Pink Day and raise funds. Schedule Pink Day for your garden center as a summer event when the hydrangeas, hibiscus, roses, and butterfly bushes are flowering.

Pink Day KitSet up a colorful display of plants, invite businesses with products/services that appeal to women to join in for the event, and invite your customers. It's an easy way to improve customer traffic and sales during the summer. We'll even provide you with a FREE Pink Day kit including t-shirts for some of your employees! Click for information on plants to order and stock for Pink Day and how you can get your free Pink Day kit.

By having a Pink Day, you'll probably find out what we have experienced with our event. The stories shared by customers at Pink Day of breast cancer survivors are very touching. And, it feels pretty amazing to help raise funds for an organization that is doing research to find a cure and also for a non-profit helping women who are battling breast cancer and the support they need.

Pink DayLoma Vista's Pink Day is held at the end of June. This year, we are expanding our Pink Day to include a local breast cancer awareness group and have invited quite a few allied industry businesses to set up vendor booths. The raffle benefiting the charitable organizations has been popular and is being expanded this year. We also donate a percent from the sale of pink flowering and foliage plants to the foundations. Please call or email Susan at susan@lomavistanursery.com for more ideas on how to have a successful Pink Day. And, if you have had a Pink Day, we'd love to hear about your experience. 
 
Susan Mertz, Director of Marketing, Loma Vista Nursery

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